Content That Gets People’s Attention
I’ve been lucky enough to partner with a range of brands and well-known properties to create social content and experiences that connect with audiences and help bring ideas to life. Below are a few examples of that work.
I’d be excited to partner with TalkShopLive and help create similarly engaging content for its artists, authors, releases, and limited-time offers.
Target Style
Target had strong credibility in fashion but needed a plan for engaging style-focused shoppers through social media. We launched Target Style on Facebook and grew it from a test into a community of 2.9 million followers through original content, designer collaborations, influencers, video, and interactive experiences.
Pebbles Cereal
Pebbles’ bold colors and flavors became the inspiration for content that encouraged kids to play, create, and have fun. Built around “Yabba Dabba DOO!”—with an emphasis on the “DOO”—the campaign brought together food, creativity, and humor across social channels.
BOOMCHICKAPOP
We helped BOOMCHICKAPOP grow from a small local popcorn company into a widely recognized snack brand by developing its strategy, voice, and playful creative approach. The work spanned social media, websites, packaging, activations, and a music video featuring Caroline Smith and Lizzo that still plays.
Warner Bros. & Scooby-Doo
The DOO GOOD initiative helped Warner Bros. connect with a new generation of kids and parents by encouraging families to improve their communities. Through grants, activity toolkits, badge books, local events, and even a U.S. Postal Service stamp, kids were empowered to support causes including hunger, animal welfare, and the environment.
U.S. Postal Service stamp
Post Cereal: Cereal Day
Instead of promoting each Post cereal separately, we combined every Post Cereal brand into one big bowl! The result was #cereALL, an ultimate cereal mashup supported by social content and an original song.
Big G Cereals: Cereal Wars
To build excitement around collectible Star Wars pens in Big G cereal boxes, we combined fandom, pop culture, and social storytelling. A Lucasfilm-approved video series brought the pens to life, while influencers and Star Wars fans created and shared videos of their own.
Detroit Pistons: The Interplanetary Pistons
The Interplanetary Pistons was an animated series that turned members of the Detroit Pistons into larger-than-life characters. Created to engage fans beyond the basketball court, the series aired in arenas and on weekly recap shows.
Paramount Pictures: Sponge Out of Water Game
We created a side-scrolling game to support the worldwide release of The SpongeBob Movie: Sponge Out of Water. Working closely with Paramount, we developed the concept, story, illustrations, and character animation for a responsive experience translated into more than 20 languages.
Kevin Murphy: Making Waves
Kevin Murphy set a bold goal to reduce the beauty industry’s reliance on new plastic by moving toward packaging made from ocean waste plastic. We created the global Make Waves campaign to share that commitment across social media and encourage the wider beauty industry to take action.
Toaster Strudel: Strudel Düdeler
We asked fans how they got their mornings moving, then turned their responses into custom Toaster Strudel artwork shared with the hashtag #StrudelArt. The real-time campaign generated strong engagement and helped the brand gain thousands of new social followers.