Customer Relations

In this project we created a user experience that worked across all of Pepsi Co major brands; Pepsi, Gatorade, Quaker, Frito-Lay and Tropicana. It was all about helping consumer meet their goals of finding products, asking questions, making comments or finding information, and help them share the information they receive. And in the end giving consumers a voice to walk away a satisfied loyal customer.

The BuildingBlocks

Successful “Contact Us” pages work to anticipate consumers’ needs and ensure they are empowered to share positive brand passion.

The Building Blocks of CR from Christopher Henderson

Four Stories

Bringing the building blocks to life through some sample user scenarios.

Pepsi CR Four Stories from Christopher Henderson