Extreme Makeover

Target was in the process of remodeling stores to its new grocery format. Looking forways to streamline the renovation process and reduce guest disruption, Target engaged OLSON to alert guests of the dates the store would be closed and generate awareness and excitement for the coming changes. The cornerstone of the campaign was an Augmented Reality experience that used 3-D renderings of the new store departments to deliver an overview of the changes coming to the store.